Deutsche Telekom AG

Content Management / PR / Redaktion

T-Com, at the time responsible for the German landline business, hosted and promoted the contest of ideas inspire!award. If you had an inspiring idea, you could apply yourself or be suggested by others. Five designated candidates presented themselves on the platform and faced the public via online voting. Winners were selected in three categories.

My tasks:

  • Editorial copywriting: Interviews with candidates and copywriting for the entire platform. Adding content via the CMS Reddot.
  • Project PR: Writing and sending of press releases, setting up a mailing list and attending to journalists’ requests.


When: 2004