Siemens automation and DriveEvent Management / PR
The Exider was a B2B trade fair on rails. After having travelled through Europe and China it came to North America by ship and plane: 14 containers were loaded onto flatbed cars and got pulled through the USA, Canada and Mexico. On board with them were displays, product simulations, a 3D cinema and a lounge.
I supported the planning of the tour through North America:
– Location scouting, route planning, negotiating and planning cooperation with rail owners in North America
– Event planning at the 16 stops the fair train made in the USA, Canada and Mexico
– Preparing press materials
Agencies: Oliver Schrott Kommunikation GmbH / P. Pohl Productions Ltd., New York