Threecos @ Campixx, with Birgit Scheuch
This year’s marketing conference Campixx in Berlin has its focus on content. My longtime colleague Birgit Scheuch and I will offer a workshop on Content Creation Day: the Storytelling Lab. After giving a brief intro on the why and how of storytelling in marketing, the idea hunt will start. We will set some well-proven creative methods on the products, brands and companies of our participants and are thrilled to see what trophies they will come back with.